The EU retail ecosystem in the future – a vision for 2040

Through a series of methodological tools and continuous interaction with relevant stakeholders, experts and an array of the retail community the project provides the European Commission services with:

  • A vision for the European retail ecosystem 2040,
  • Insights on the behaviour of market actors and their expected response to policy measures,
  • Sound information basis to support evidence-based policies, in particular vis à vis small and medium-sized enterprises (SMEs),
  • Scenarios that provide future alternatives.

Client: DG GROW

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